Hasbro Selfie Series is Hasbro’s introduction to its new personalization platform. Hasbro is giving U.S. fans a chance to digitally transform themselves into the action heroes and heroines they see on-screen and imagine themselves as part of the stories they love.
The custom offering allows you to create a collector-grade 6-inch action figure in your likeness based on classic to current characters seen across popular films, television series and comics.
Creating a Hasbro Selfie Series figure is simple. First, download the Hasbro Pulse mobile app to access the Hasbro Selfie Series experience. Click on “Hasbro Selfie Series” and follow the guided prompts to capture a scan of your face. From there, select your character, and customize your look. The rest is up to Hasbro.