OVERVIEW:
- To commemorate the past 40 years of – More Than Meets the Eye – the team recognized the need for a HasLab project that fans have been dreaming of adding to their collections. The original stylings of Transformers: Robots in Disguise Optimus Prime and Ultra Magnus are back for the first time since 2001, updated with improved articulation and structural stability for more dynamic figure poses.
- Pre-order and back the Transformers: Legacy Robots in Disguise 2001 Omega Prime HasLab project for:
- $249.99 in US/CAN through HasbroPulse.com
- £249.99 in the UK through uk.HasbroPulse.com
- €289.99in EU through eu.HasbroPulse.com.
- HK$2,498 in HK through hk.hasbropulse.com
- RM1,548 in MY though my.hasbropulse.com
- SG$498 in SG through sg.hasbropulse.com
- NT$9,998 in Taiwan
- International Fans – check your local retailer. Price may differ internationally.
- Shipping:
- Hasbro Pulse Premium US/CAN: free
- Contiguous US non-premium members: $14.99/unit
- ALL Alaska & Hawaii: $29.99/unit
- US APO: $19.99/unit
- Non-premium Canada, Guam, PR, & USV: $29.99/unit
- EMEA: shipping included for Pulse Premium Members. Non-Premium members £X shipping in UK and X Euro shipping in EU.
- Asia markets:
- HK: HK$X
- SG: SG$X
- MY: RMX
- Taiwan: NT$X
- Limit of 5 units per customer.
TIMELINE:
- Campaign starts:
- US/CAN: Tuesday January 30, 2024, at 10:00 AM ET
- Campaign ends:
- US/CAN: campaign ends March 14, 2024, at 11:59 PM ET.
- UK: campaign ends March 15th at 04:59 AM BST.
- EU: campaign ends March 15th at 05:59 AM CEST.
- HK: campaign ends March 15th at 11:59 AM HKT.
- MY: campaign ends March 15th at 11:59 AM MYT.
- SG: campaign ends March 15th at 11:59 AM SGT.
- If successful, consumers will be charged on March 15, 2024.
- Consumer promise date:
- NA: Fall 2025
- EMEA: September 2025
- Asia: September 2025
BACKER THRESHOLDS:
- Base: 10,000 BACKERS
- There are 2 tier unlocks planned for this HasLab project.
- Tier #1: THRESHOLD: 13,000 BACKERS
- 23.5-inch Matrix Blade Accessory:
- A physical embodiment of the power of the Matrix of Leadership, the Matrix Blade is the ultimate weapon of Omega Prime. This accessory measures 23.5 inches tall (57 cm) and recreates the iconic weapon from the anime in vivid detail.
- 23.5-inch Matrix Blade Accessory:
- Tier #2: THRESHOLD: 16,000 BACKERS
- 2 Combinable Global Space Bridge Display Stands:
- The Cybertronian network of roads, known as the Global Space Bridge, is the fastest way for the Autobots to travel around Earth. These Global Space Bridge display stands faithfully recreate this aspect of the animation for the Optimus Prime, Ultra Magnus, and Omega Prime figures to be posed on. Pose the figures separately on the two included 7.75-inch (20 cm) stand bases or combine the bases into one larger 15.25-inch (39 cm) base to display the Omega Prime combiner.
- 2 Combinable Global Space Bridge Display Stands:
- Tier #1: THRESHOLD: 13,000 BACKERS
OFFERING:
- Yuki-san designed the original Transformers: Robots in Disguise Optimus Prime and Ultra Magnus toys back in 2000, and he returned to partner with us to design this HasLab project. He packed in the classic features of the original toy that fans loved, while updating the design to reflect the modern standards of Transformers action figure articulation.
- The Transformers: Legacy Robots in Disguise 2001 Omega Prime core offering will include:
- Optimus Prime
- 8.5 inches tall (22 cm) in robot mode.
- Converts from robot to iconic firetruck cab mode.
- Comes with a blaster accessory and 2 Matrix of Leadership accessories.
- Storage for the Matrix of Leadership accessories.
- Command Center:
- Back half of the firetruck doubles as a 15-inch (38 cm) command center.
- Articulated ladder
- Features 4 rotating missiles inside the ladder.
- Missiles include 5mm ports for blast effects. Blast effects also fit in the top of the ladder (blast effects sold separately, subject to availability).
- Titan Master-compatible ladder – Titan Master figures can sit on the side and top of the ladder (sold separately, subject to availability).
- Super Mode:
- Armor up the Optimus Prime figure with the Command Center pieces to unlock Super Mode.
- Vac-metal eyes and antennas
- Hot foil stamped Autobot emblem.
- Ultra Magnus
- 11.5 inches tall (29 cm) in robot mode.
- Enhanced ankle articulation for dynamic poses.
- Converts from robot to car carrier trailer vehicle.
- Features dual-level vehicle storage. Can store 3 Deluxe Class figures as cars in vehicle mode (each sold separately, subject to availability).
- Vac-metal eyes and front grill in vehicle mode.
- Hot foil stamped Autobot emblem visible in vehicle mode.
- Autobot Bluebolts
- 5.75 inches tall (15 cm) in robot mode.
- Converts from robot mode into 6 weapon accessories.
- Figure can break down and fit inside the Ultra Magnus figure.
- If this campaign is backed with a minimum 10,000 backers by March 14, 2024, at 11:59 PM ET, the Transformers: Legacy Robots in Disguise 2001 Omega Prime will go into production!
- To support this campaign and back the Transformers: Legacy Robots in Disguise 2001 Omega Prime HasLab project, go to the HasLab tab on:
- United States/Canada: HasbroPulse.com
- United Kingdom: uk.HasbroPulse.com
- EU: eu.HasbroPulse.com
- Hong Kong: hk.hasbropulse.com
- Singapore: sg.hasbropulse.com
- Malaysia: my.hasbropulse.com
- Fans can follow along for updates on the campaign by visiting the Hasbro Pulse sites listed above as well as following Hasbro Pulse on social media.
What is HasLab?
HasLab is the Hasbro Pulse crowdfunding platform that aims to put dream products into the hands of fans. With fan support, the goal is to make products of varying price points and scale that are highly coveted items that fans have been clamoring for.
How does it work?
- HasLab is the crowdfunding platform that invites participants to support a product by backing the project up front. Once the minimum threshold is met the item/project is put into production.
- For these projects, we must meet a certain minimum threshold of backers for the project to go into production. It’s up to the fans to support the campaign and help successfully reach that goal before the deadline!
- In the event the campaign is not successfully backed with the minimum number of supporters the communicated deadline, participants will not be charged. In addition, the HasLab project will not be produced, and fans will not receive this item.
Will this be available for Global Fans?
- It has been great to hear the reaction to HasLab and know there is a strong interest from our fans globally. This initiative is currently available through HasLab in:
- United States/Canada: on HasbroPulse.com
- United Kingdom: on uk.HasbroPulse.com
- EU: on eu.HasbroPulse.com
- Hong Kong: on hk.hasbropulse.com
- Singapore: on sg.hasbropulse.com
- Malaysia: on my.hasbropulse.com
- We are fortunate enough to have incredibly supportive retailers in other select markets who may also be participating in this program. Check your local retailer for more information.
Is the backer tally region specific or does this include all international backers?
The backer tally on US/CAN, UK, EU, HK, SG, and MY pages are reflective of the total of US/CAN, UK, EU, HK, SG, and MY backers. Additional international backers are also added to this tally as we hear from our partners.
Where can I get updates?
- Fans can expect to receive updates throughout the duration of the campaign. Check out the HasLab tab on HasbroPulse.com found here, sign up for the Hasbro Pulse newsletter:
- United States/Canada: on HasbroPulse.com
- United Kingdom: on uk.HasbroPulse.com
- EU: on eu.HasbroPulse.com
- Hong Kong: on hk.hasbropulse.com
- Singapore: on sg.hasbropulse.com
- Malaysia: on my.hasbropulse.com
- Follow Hasbro Pulse on social media for updates.
- If the product moves into production, HasLab backers will receive an ongoing stream of behind-the-scenes development updates as the project makes its way from a dream product to a reality in the hands of our fans!
What’s included with my purchase? (Subject to a minimum of 10,000 backers at 11:59 PM ET on March 14, 2024)
If this HasLab campaign reaches the minimum backer count of 10,000 backers by the deadline of 11:59 PM ET on March 14, 2024, the following will be included in your purchase:
- Optimus Prime: 8.5 inches tall (22 cm) in robot mode.
- Ultra Magnus: 11.5 inches tall (29 cm) in robot mode.
- Autobot Bluebolts: 5.75 inches tall (15 cm) in robot mode.
Will HasLab products be available for purchase at other retailers after the campaign?
No, the HasLab products will only be available for purchase within the communicated crowdfunding window. Purchases can be made through Hasbro Pulse in the of US/CAN, UK, EU, HK, SG, and MY as well as select participating retailers internationally. Check your local retailer for more information.
How many backers are needed to make this happen?
- Hasbro will only be able to move forward with production if a minimum of backers is reached by the communicated deadline. The minimum threshold will provide enough funding to create the supply needed for fans to receive this massive and intricately detailed figure.
- For this project specifically, we must reach 10,000 backers before 11:59 PM ET on March 14, 2024.
Is there an opportunity for HasLab to extend the campaign period if it doesn’t reach the goal in time?
No, the campaign window will not be extended.
If you can’t afford to back the HasLab project in full, but still want to help make this possible, can you donate a smaller amount to the campaign?
No, there is not a way to donate to a campaign.
Will Hasbro Pulse be expanding this program to other products/brands?
Hasbro Pulse is actively exploring more ways to engage with different fan communities and produce awesome dream toys that the fans are most passionate about. Hasbro Pulse plans to continue the program and engage with new core fan groups in the future.
For previous HasLabs, the limit was per transaction. Why can’t I buy more in separate transactions?
Hasbro reserves the right to set purchase limits on all Hasbro products. In this case, we have instated limits per customer to enforce our Terms of Use that Hasbro Pulse is intended for personal use only, not for resale.
Is shipping included in the price?
Standard shipping to the contiguous United States only included. Additional shipping and handling charges may apply for non-contiguous United States and Canada. No P.O. Boxes.
Where does Hasbro Pulse ship to?
- NA:
- We are currently shipping to the 50 United States, District of Columbia, Puerto Rico, the US Virgin Islands, Canada and APO/FPO addresses. We cannot ship to a P.O. Box.
- UK:
- We deliver to most addresses in the United Kingdom. We regret we are unable to ship to the Channel Islands (including Jersey and Guernsey). We cannot deliver to P.O. Boxes.
- EU:
- We deliver to most addresses in EU. Please see individual listings for any exclusions. Please reference the Delivery Destinations section here and see individual listings for any exclusions. Please note we cannot deliver to a P.O. Box, or any other destination not listed at this time. In the following countries we only offer standard delivery to designated collection points: Estonia, Finland, Latvia, Lithuania, and Sweden.
- Asia:
- We deliver to most addresses in Singapore, Malaysia, Hong Kong, Taiwan, Japan, and Korea. Please note we cannot deliver to addresses outside these countries. The delivery country for orders must match the market domain of the website it was purchased from — e.g., items ordered on the Hasbro Pulse Singapore website can only be delivered to Singapore.
When will I be charged?
If the campaign is successfully backed with the minimum number by the deadline date (11:59 PM ET on March 14, 2024), your preferred payment method will be charged on March 15, 2024. In the event the campaign is not successfully backed, you will not be charged, and no products will be delivered.
Do you accept refunds and cancelations?
If you need to cancel your order before the campaign ends, you can do so by logging into your Hasbro Pulse profile and canceling through My Account.
If you want to cancel after the campaign ends, you must do so by 11:59 PM ET on March 14, 2024 by contacting our Consumer Care team here.
How do I contact Hasbro Pulse with any questions regarding my order or updating my order information?
To ask any HasLab related questions or update your order information, including shipping and/or billing address or preferred payment method, please contact our Consumer Care team here.
Are Hasbro promo codes and discounts accepted?
Promo codes and discounts from Hasbro, HasbroPulse.com, or other Hasbro websites are not accepted towards HasLab items at this time.